Privacy Policy

MFMsoft, LLC (referred to as “Company,” “we,” “us” or “our”) respects your privacy and is committed to protecting your privacy online. The purpose of this document (the “Privacy Policy”) is to explain to you how we use information that we have collected from the products that are purchased from you across your digital, cloud, and web-based systems (the "Site”), such as POS systems that you have connected to our MFMsoft software called MobiAI (referred to as “Mobi”).

Mobi is the MFMsoft operating system software that acts as a tool interface between you and your systems. By enrolling into Mobi, you are licensing and authorizing Mobi to act as your tool to work on your behalf and seamlessly monitor and manage the products you sell. Each of your systems must be enrolled separately and have a separate Mobi license issued.

Mobi is not a third-party service that accesses platforms on your behalf. Instead, when enrolled, it is a tool you license to access your systems and accounts to help you use automation to manage your products more efficiently.

This Privacy Policy describes the product purchasing data collected by your Mobi tool, how the product data is used and disclosed, and your rights and choices regarding your product data. This Privacy Policy describes how your product purchasing data is collected, used, and shared using the Company’s Mobi software when a customer purchases from your systems. If, after reviewing the Privacy Policy, you have questions about the types of information your Mobi license collects, how it is used, or similar issues, please contact us at [email protected].

PERSONAL DATA - WE DO NOT COLLECT. 
“Personal data” is any information that can identify, relate to, describe, be associated with, or be reasonably capable of being associated with a particular individual consumer, such as their name, address, and banking information. Personal data does not include anonymous, de-identified, or non-personal data.

Neither the Company nor your Mobi tool has access to or collected any Personal Data. Neither the Company nor Mobi collects or store personal data from you or your customers. The Mobi tool only captures transactional data related to products sold, which helps you and your business analyze sales performance, improve procurement, increase sales opportunities, manage inventory, and improve your business in other ways.

BRANDING INFORMATION USED BY YOUR DIGITAL SYSTEMS AND MOBI. 
If you have enrolled digital systems, such as online menu platforms to your Mobi license, your Mobi tool will update each of the Brand Product assets, such as your trademarked images, copyrighted names, and descriptions. Your tool will replace your manual work with automation, making you more efficient, eliminating human error, and ensuring that all your product presence and images are consistent. Each Brand partner of the Company is authorizing you to use their product trademarked images, descriptions, and product information on any of your Digital Systems. Mobi seamlessly keeps your online menus updated with all current Brand product images or information and immediately updates your Digital Systems without any interruptions to your current environment. Also, the Mobi tool will capture your sales and transactional data for you as it flows into your POS system. The consumer sales data captured will be product-related, such as time of purchase, quantity, product details, and more. If, after reviewing the Privacy Policy, you have questions about the types of information your Mobi license collects, how it is used, or similar issues, please get in touch with us at [email protected].

PRODUCT PURCHASING DATA COLLECTED. 
When your customers purchase products from your Digital Systems, your Mobi tool automatically collects transaction information related to the customer’s transactional information directly associated with products. The Company and Mobi will only use product purchasing data for purposes for which it was collected or as otherwise permitted by applicable laws and regulations. As noted, the Company and your Mobi tool does not collect Personal Identifiable Information (PII) from your customers, including indirectly personal identifiable information such as IP addresses, and device identifiers. The Mobi tool only collects product-related data from Digital Systems, such as the products sold, when the product is sold, details of products sold, etc. This data collection intends to help optimize and support your on-premise and off-premise digital and online sales. Additionally, when your customers make a purchase or attempt to make a purchase, your Mobi tool does not have access to or collect any information about them, including their name, billing address, shipping address, payment information (credit card numbers, email address, and phone number). We refer to this information as “Order Information”.

USE OF PRODUCT PURCHASING DATA AND YOUR CONSENT. 
The Company primary purpose in collecting your product purchasing data is to facilitate and provide seamless automated and artificial intelligence-driven technology services as tools so that you don’t have to do it manually. You give the Company full consent to use the data by opting in and licensing Mobi as a tool. Where law requires, the Company obtains your consent to use and process your product purchasing data for business purposes. Otherwise, we rely on another authorized legal basis (including but not limited to the performance of a contract or legitimate interest) to collect and process your product purchasing data. We use your product purchasing data to Measure Product Performance. We intend to collect product purchasing data to measure the sales performance of the products sold across your Digital Systems to consumers. We use this information to create performance reports and to analyze trends on the type of products purchased when they were purchased—the quantities purchased to ensure that you’re maximizing the product sales across your Sites.

This product purchasing data will be retained for as long as necessary to fulfill the purposes for which it was collected or as required by applicable laws and regulations. When product purchasing data is no longer needed, it will be securely disposed of or genericized, unless otherwise required by law.

SHARING OF PRODUCT PURCHASING DATA. 

1. Affiliates and Service Providers. We share product purchasing data with our affiliates and data partners. Like most businesses, we share product purchasing data with service providers or vendors under contractual agreements.
2. Advertisers. We may share product purchasing data with our advertising partners. Our advertisers may use the product purchasing data information to display advertisements to their customer base or for other reasons.
3. Business Transfers. We may transfer product purchasing data as a part of a potential sale, merger, reorganization, or other similar transaction. Under applicable laws, we will use reasonable efforts to notify you of any transfer of personal data to an unaffiliated third party.
4. Consent. We may disclose your product purchasing data to certain parties without your permission, such as for providing products or services requested; communicating about products, services, or other business-related matters; conducting market research, analytics, and improving business operations; managing and administering employee or contractor relationships; complying with legal or regulatory requirements; or protecting the rights and interests of the Company or its customers. Such circumstances may also include, but are not limited to, instances where disclosure is necessary to: (a) comply with the law or legal process served on us; (b) protect and defend the rights or property of the Company; (c) act in urgent circumstances to protect the personal safety of users of the Company's services or the public; or (d) comply with audit and security requirements. Under these circumstances, the Company will make reasonable efforts to limit the scope of data disclosed to what is necessary to fulfill the legal or security obligation.
5. Mobi is committed to maintaining the security and confidentiality of its data. Appropriate technical, organizational, and administrative measures will be implemented to protect against unauthorized access, loss, or misuse of personal data. Employees, contractors, and third parties who have access to personal data will be trained and required to comply with the Company's data privacy and security policies. Further, we take appropriate technical and organizational measures to protect our data from unauthorized access, use, disclosure, alteration, or destruction. We limit access to authorized employees and third-party service providers who need to know the information to perform their duties. We regularly review and update our security measures to ensure they are effective and appropriate.

ADDITIONAL TERMS. 

1. Behavioral Data Usage. As described above, we use the product data collected to improve the ordering process, enhance the interaction and transaction experience, analyze buying behavior to enhance usage experience, track purchasing tendencies, use AI to maximize purchase opportunities and your customers’ purchasing experience, and much more. Please note that we do not alter our data collection.
2. Age of Use of Our Software. Our services are not directed to individuals under the age of 16, and we do not knowingly collect personal data from them.
3. Privacy Policy Updates. We reserve the right, at any time, to modify this Privacy Policy. We will notify you of any significant changes through a notification on our website or via your account information. You should review this Privacy Policy periodically to keep updated on our current policies and practices. We will note the effective date of the latest version of our Privacy Policy at the end of this Privacy Policy.

COMMUNICATION. 
If you have any additional questions or concerns about our Privacy Policy or any other privacy or security issue, please get in touch with us at:

The Company may need to contact you in connection with a variety of events that include, but are not limited to, updates or modifications to our services, changes in our Privacy Policy, security alerts, data breaches, changes in product offerings, responses to your inquiries or requests, compliance with legal or regulatory requirements, or to provide you with other important information about your account or data. Our communication may be in the form of email, telephone calls, postal mail, or any other communication method deemed appropriate to ensure you are informed of matters affecting your use of our services or your data.