Founders

Vahe “Nick” Karapetian Jr. is the co-founder and Team Member of MFMsoft, a software company developing AI-driven solutions for consumer product companies and product/brand owners to optimize their product control and presence across their customer’s digital environments. Mobi by MFMsoft enables these companies to have direct capabilities to capture seamlessly their products sales data from their customers digital systems using AI.

One of Nick’s early accomplishments was the founding of an industry leading sales and marketing company, Certified Management Group. Their focus was helping consumer packaged goods companies navigate an extremely complex network of independent foodservice operators, wholesalers, and distributors, securing product availability in independent restaurants, mobile food units, bodegas, vending, foodservice, and other independent retail outlets that generated organic, profitable, and sustainable growth for some of the world’s largest brands. Their support included sales strategy, brand marketing, distribution architecture and management, order management, market analysis, and manual data collection services in varying channels of trade such as Wholesale, Re-Distributor, DSD, Foodservice, Vending, and Convenience Retail. Nick exited this company in 2020.

Nick’s entities are also responsible for introducing and sparking the gourmet food truck boom by being the first to use social media in the foodservice industry as a tool for marketing. Nick’s other business interests are embedded in technology. Nick is a co-founder of multiple IT companies that range from marketplace management software solutions to AI-driven security enhancement systems. Nick also has multiple patents including the invention of the ear language translator.

He is widely considered to be an expert of Latin consumerism, serving as one of the architects of the importation, marketing, and sales of consumer-packaged goods to the United States from Latin American countries. He has leveraged this vast experience, having consulted with, and helped manage multiple national CPG brands throughout his career. His passion for the evolution of business and for innovation will provide opportunities for generations to come.

Nick devotes a tremendous amount of time and energy to his family’s global philanthropic efforts and more importantly helping those in need. He currently resides in Los Angeles, California with his wife of nineteen years, their three sons, their animals and those animals rescued and fostered who are looking for new loving families.

Emil Sardaryan is the Co-Founder and Team Member of MFMsoft. In 1997, Emil launched his very first project for a client which was an online Digital Music Catalog platform. Over the years Emil has built a successful track record of creating solutions for clients from multiple different industries with different challenges.

Over 25 Years of Experience in the technology space, his expertise has been supporting the digital footprint of brands from the ground up. These brands were in the Music, Jewelry, Cosmetics, Industrial Products, Manufacturing, Automotive, Restaurants, and Retail space. Emil created the digital marketing strategy and their e-commerce platforms to make those brands successful in scaling in the digital space.

Emil has been trusted by some of the leading brands in their respective industries over the last 25+ years – to not only keep the brands on top of the ever-changing digital landscape, but also help with their digital marketing campaigns.

He has created many revolutionary and industry changing features. For the aftermarket automotive industry, Emil is credited with creating the first ever Wheel Customizer and Augmented Reality technology which is still being used in the industry. He has also created similar technology in the Jewelry Industry.

Creating B2B/internal business solutions along with B2C platforms and the partnerships of working with some of the industry leaders such as Google, Amazon Web Services, Microsoft, has enabled him to become very versatile in his knowledge of operational aspects of the digital space along with the consumer front end platform. This has given Emil a unique edge when founding MFMsoft.

His passion for helping independent business owners with digital tools to compete alongside some of the industry giants is what drove Emil to co-develop MFMsoft.

Emil currently lives in the Los Angeles area with his wife and their four children, and one German Shepard named Kato.